The Curious Creator Podcast

Parker Miller on Leading Growth for an AI-driven SaaS (Opus Clip) & Carving Your Own Path | EP 4

Want to know first-hand insights into what it takes to be a Head of Growth for one of the top AI SaaS companies in its vertical (content clipping/repurposing)? Wonder no more. Episode 4 of the podcast is with Opus Clip’s very own Head of Growth, Parker Miller!
So many goldmines and interesting takes on all things AI, growth and marketing - including discussing:
- The experience of being a Head of Growth at Opus Clip
- A very underrated growth loop to acquire more users (hint: aha moment)
- How to navigate competitors stealing your buzz + general approach to not be overwhelmed
- Visibility into tech stacks and team breakdowns of a fast-growing SaaS company
- Why Parker has moved away from chatGPT to Perplexity/Gemini (& so have I)
You don’t want to miss this episode - lots of juice, transparent insights and an all-round fun conversation. Thanks @parkermiller for being onboard 🙏
Timestamps
00:00 Intro
00:57 How We Met
03:07 Parker's Marketing Journey
06:13 The Value of College Education
11:12 Role and Responsibilities at Opus
16:07 Effective Growth Channels/Strategies
25:57 Navigating Competition in Tech
28:03 Social Media Growth Strategy
30:41 Team Structure and Collaboration
33:31 Lessons from Opus Clip
35:45 Tactical Growth Recommendations
40:51 Marketing Trends for 2024
44:02 Entrepreneurial Experience
49:12 AI Tools and Recommendations
53:16 Future Predictions in Marketing/AI
55:59 Conclusion
Resources and Shownotes
https://www.linkedin.com/in/parker-miller/
https://www.opus.pro/?via=5d1f62 (Affiliate Link)
Blitzscaling Book: https://amzn.to/3yuCRQy (Affiliate Link)
https://www.linkedin.com/company/junkieappxyz/
https://www.linkedin.com/company/coniferlive/
https://www.perplexity.ai/
https://www.sendspark.com/
https://gemini.google.com/app
https://mixpanel.com/
https://www.youtube.com/channel/UCGtXqPiNV8YC0GMUzY-EUFg
https://www.exitfive.com/
https://www.11x.ai/
https://www.larksuite.com/
https://www.heygen.com/
#Growth #OpusClip #AISaaS

Georgi Furnadzhiev on Growth Loops & Revenue Optimisation for SaaS Founders | EP 3

What’s a common theme successful SaaS companies have? Growth Loops, Revenue Optimisation, Growth Hacks and Product-led Growth, just to name a few. And our guest Georgi Furnadzhiev has experienced all these levers in some form!
Episode 3 of the podcast is a primer - I learned a ton in this session, and I feel like this could easily be a masterclass in itself (I literally was taking notes as I was editing the podcast!). Here are some of the topics we discussed:
- Going from Entrepreneurship to Growth Marketing
- Upskilling with the Big 3: CXL, Growth Tribe & Reforge
- Building his own SaaS (MarketHackr)
- How Growth and Growth Teams are Evolving
- Example of Growth Loops Used by Several Companies (Practical)
If you’re a marketer, growth advisor, entrepreneur (or about to become one) OR interested in business, this episode is a goldmine. Lots of juicy details, lessons and practical insights, all at the same time. Enjoy and share with your network (if of value) 🙏
00:00 Introduction
01:14 Background in Marketing
05:42 Early Entrepreneurial Ventures
08:33 Joining Startups and Agencies
13:39 Building MarketHackr + Joining The Growth Syndicate
18:31 Personal Growth & Mindset
22:27 Evolution of Growth Marketing
28:05 Educational Platforms and Upskilling
36:38 Trends in Growth Marketing
40:04 Balancing Business Stages
40:41 Growth Hacking vs. Growth Marketing
41:50 Community Building
46:21 Introducing MarketHackr
51:39 Lessons from Building MarketHackr
01:05:25 Predictions for the Future of Growth
01:05:34 Leveraging AI in Growth Marketing
01:14:57 Final Thoughts
#SaaS #GrowthMarketing #GrowthHacking
https://www.linkedin.com/in/georgi-furnadzhiev/
https://www.markethackr.com/
https://www.linkedin.com/company/markethackr/
https://www.reforge.com/
http://cxl.com/institute/#_r_futurist-marketers (affiliate link)
https://stap-budget.net/index.html
https://www.optimizely.com/optimization-glossary/conversion-rate-optimization/#:~:text=Conversion%20rate%20optimization%20(CRO)%20is,B%20testing%20and%20multivariate%20testing.
https://growthtribe.io/
https://www.semrush.com/blog/skyscraper-technique/
The Lean Product Playbook by Dan Olson
https://www.bigcommerce.co.uk/glossary/revenue-optimization/
https://www.joinpavilion.com/
https://www.thegrowthsyndicate.com/
https://www.luna.ai/
https://www.linkedin.com/in/douwewester/
https://www.refinelabs.com/chris-walker
https://www.youtube.com/@ChrisWalker171
https://www.linkedin.com/in/mikelm20/ (MarketHackr Co-founder)
https://www.linkedin.com/in/koenstam87/ (Personio)
https://www.personio.com/

Fahhad Mustafa on How To Master & Succeed with Crowdfunding (LaunchBoom, IndieGoGo, Kickstarter) | EP 2

Crowdfunding is a new way for founders and marketers to approach launching and promoting a business in a less risky way. With tools like LaunchBoom, IndieGoGo and Kickstarter, turning a business idea, without needing external funding OR lots of external resources, becomes a lot easier.
In this episode, I interview Fahhad Mustafa, who is a digital marketing expert that specialises in all things crowdfunding (strategy, paid campaigns, email marketing and landing page creation). Teaser: he also has an MBA in marketing, so he has both practical AND formal knowledge - lots of goldmines here, as always, enjoy 🙏
Chapters:
00:00 Introduction
00:12 Meet Fahad Mustafa
00:47 Wedding Photography to Marketing
01:55 Value of an MBA in Marketing
03:52 Crowdfunding
10:40 Becoming a Crowdfunding Expert
12:29 Balancing Marketing with Personal Life
14:47 Visual Skills in Digital Marketing
17:14 Impact of AI on Digital Marketing
20:32 Shifts in Crowdfunding Strategies
22:45 Leadership in Marketing Teams
25:23 Market Research and Product Validation
26:26 Creating High-Converting Ad Creatives
28:23 Friction Points
30:57 Crowdfunding Campaign Strategies
31:32 Communication in Agencies
34:57 LaunchBoom Certification
36:01 Tools and Techniques for Crowdfunding
39:46 Learning
46:12 Future of Marketing and Crowdfunding
48:51 Closing Thoughts
📚 Shownotes, Resources and Links
https://www.linkedin.com/in/fahhad-mustafa/
https://www.launchboom.com/
https://www.kickstarter.com/
https://www.indiegogo.com/
https://www.linkedin.com/company/pledgeprix/
https://pledgeprix.com/
https://www.crowdfunder.co.uk/
The Art of Asking: https://www.youtube.com/watch?v=xMj_P_6H69g
https://www.startengine.com/
https://www.launchboom.com/launchkit/
#crowdfunding #indiegogo #kickstarter

Ja Yue On Being Commercially Minded as a Paid Social Expert & Tips of Freelancing as a Marketer | EP 1

We’ve done it, our first official Futurist Marketers podcast episode! I interviewed my dear friend Ja Yue on all things paid social, freelancing, dealing with changes in managing paid advertising campaigns, and AI.
Plus, the importance of having business acumen (being commercially minded) in today’s world, essentially going beyond a traditional marketer’s role. Enjoy the pod, lots more coming soon 🙏
⏳ Topics and Timestamps:
00:00 Introduction
00:39 How Me and Ja Met
02:37 Ja’s Journey into Marketing
05:47 All Things Paid Social
10:08 Challenges in Paid Social
16:16 Agency vs. In-House Role
21:40 Tools and Resources for Marketers
24:16 The Importance of Diverse Learning
29:25 Perspectives on AI
32:48 Social Media's Impact
35:30 AI Tools We Use
39:09 Freelancing Insights
43:41 Setting Up a Freelance Business
50:03 Lessons from Freelancing
55:40 The Future of Marketing
📚 Shownotes, Resources and Links
https://futurist-marketers.pro/
https://www.linkedin.com/in/jayue/
https://www.yunojuno.com/
https://www.linkedin.com/in/george-mack/
https://www.linkedin.com/company/nest-commerce/
https://www.linkedin.com/in/tim-keen/
https://www.linkedin.com/in/abramsjake/
https://www.youtube.com/@DylanPondir
https://www.youtube.com/@cassandra4533
https://www.facebook.com/business/marketing-partners/partner-news/upgrades-to-ads-manager-and-power-editor
#paidsocial #marketingpodcast #metaads