Digital Marketing Measurement in 2025: Chris Mercer on Data Strategy and Customer Behaviours | EP11

Digital marketing measurement is a topic that’s mostly kept under wraps, especially when you have opposing perspectives on the matter. The subject extends into so many areas from data strategy to data analysis and user behaviour/psychology, that getting strong conclusions is always tricky.

In episode 11 of the podcast, I talk with Chris Mercer, who has been in the field of digital marketing measurement for 13+ years and is the founder of Measurement Marketing and Profit School.

In the episode, we discuss all things digital marketing measurement, data analysis, funnels and much more including:

- The importance of strategy over marketing measurement tools (software) - How information is becoming a commodity and the untapped power of community and a strong brand to alleviate the drove of AI content coming our way in 2025 (if not already) - The framework he uses when thinking about digital marketing measurement and data: 1) acquire 2) store 3) visualise 4) understand - The launch of his community and how it can help marketers upskill in data measurement and analysis - How data should be seen as a conversation between a customer (the user) and our website/mobile app + how to respond to this

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Chapters

00:00 Introduction 01:57 Measure Summit Event 07:10 Evolution of Measure Summit 08:13 The Importance of Competitor Collaboration 10:15 Mercer's Journey into Digital Marketing 12:38 Shift to Conversion Optimization 17:28 Measurement Strategy 20:44 Understanding User Behavior 27:06 The Importance of Measuring User Behavior 27:54 Essential Tools 34:48 Challenges in Digital Tools 42:17 Predictions 48:09 Closing Thoughts

#DigitalMarketing #DataAnalysis #DigitalMarketingMeasurement

Show Notes

https://www.linkedin.com/in/chrismerceronline/ https://measurementmarketing.io/ https://my.measureu.com/feed https://profitschool.com/ https://measuresummit.com/ https://clarity.microsoft.com/ https://tagmanager.google.com https://developers.google.com/analytics https://www.kissmetrics.io/ https://lookerstudio.google.com/u/0/navigation/reporting https://www.linkedin.com/in/julianjuenemann/ https://www.linkedin.com/company/measureschool/about/ https://measureschool.com/

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